It is no longer business as usual.
How do you keep your clients engaged, invested and personally connected to your business?
Writing a fact sheet of who, what, where and when is no longer enough to describe your presence on the web. Social networking has changed the face of the internet. Facebook, Twitter and Linked-In have brought the personal connection to a new level online. It has become a vital part of doing business on the web.
Believe it, or not, the most important place on your website is not your product page, it’s actually the “About Us” page.
Keeping the ‘you’ in your business is imperative for customer retention. Far too many business owners have overlooked this vital area and are twiddling their thumbs and wondering what has happened to their customer base.
“People don’t care how much you know, until they know how much you care.” John Maxwell
This is true in real life, and in business today, it’s vital. The ones that are succeeding online are engaged online socially speaking.
How do you portray the integrity you sense in a handshake or the sincerity behind the warmth of a smile online? With words.
It starts on your webpage, sharing who you are and what you do in a way that bridges the gap of space between the laptop and your home office. Then it expands into the social marketing arena. When who you are on facebook matches who you are described as on your webpage, trust develops and customer loyalty is once again in place.
Where to start:
Writing about your self is not easy for any of us; it is definitely a balancing act. Hiring a personal writing assistant is a good investment.
Through a process of interviews, I will assist you in portraying your story online in a way that engages the reader to want to know more about you and about your business. Your success is my business!
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